no" to the blue collar auto workers in Detroit or the airline mechanics in Minneapolis. Thus we should anticipate a flood of similar bailout adventures.To over simplify, AIG employed a classic cash flow underwriting scheme. It undercut less sexy competitors to rake in premiums, which it then invested in an array of high yield mortgage securities. To the extent housing prices continued to sky rocket and homeowners paid their mortgages the scheme worked fine. For a period AIG's investment earnings more than offset the cumulative impact of its sloppy underwriting. However, when housing prices started to fall and homeowners began to forgo mortgage payments AIG's investment returns took a dive. Not long after, the write downs began. Soon all that was left of AIG was an illiquid investment portfolio and an illogical underwriting culture - not exactly a winning formula for an insurance company. When the market finally figured this out it turned on AIG's stock with a vengeance. Rumors abounded of a pending bankruptcy. Who knows how it might have all played out? Certainly an AIG bankruptcy would have spooked global markets. However, it would also have created some splendid opportunities for all those less sexy insurers to regain some business.Unfortunately, once the government stepped in, the whole matter became moot. Thus we'll never know how our financial system would have coped with this disruption. Presumably now the AIG party will continue - this time with taxpayer sponsorship. Strangely, that bastion of free market economics, The Wall Street Journal, characterized this transaction as a potentially lucrative one for the Feds. The theory goes if the housing market comes back AIG's liquidity problems go away, and the government emerges unscathed with 80% of the largest insurance company in the world. Excuse me? That's a go to create a bold and appealing front end, with a robust and reliable back end with built-in future proofing that makes inevitable change easy to accommodate without the expense of unnecessary work.However, creating a good looking website that entices customers in is only as good as the position the website attains in the ever elusive search engine top rankings.Expert knowledge obtained over the years regarding how search engines work and the algorithms they deploy means the design practices of a website with regard to key word usage, key word placement and the general overall content and how it is utilized plays an important deciding factor on how the finished design will look and work.Taking a clients' initial conception and creating a usable, well constructed website that is low on network overhead, has reusable scripting blocks which can be adapted with little or no effort is not for the faint hearted; however combined knowledge of the Minneapolis web design team takes all of this in their stride.What works on the web doesn't necessarily work in the real world, but with the correct marketing and SEO skills applied to a small business website, compared to a regular down town store serving a small neighborhood, the returns pro rata for the web base business, providing it is created correctly, will return far